QFITLIA—Hemophilia

Brief:

Create a branded HCP campaign for a novel treatment therapy and dosing regiment for Hemophilia A & B (other treatments are minimum once weekly). Differentiate from the competitive space by establishing the new QFITLIA branding with aspirational, yet relatable imagery for global markets.

Idea:

“Soar for more” speaks to QFITLIA’s ability to treat Hemophilia A & B for longer and more conveniently than past treatments, allowing patients to do more and worry less. The metaphor of the bird speaks to the freedom patients will have, while also always being protected, enveloped in the QFITLIA dotted outline of the bird wherever life takes them.