ALTUVIIIO—Hemophilia A (HCP)

Brief:

Develop an HCP campaign that conveys ALTUVIIIO providing patients with hemophilia a higher level of protection for a longer period of time between doses.

Idea:

ALTUVIIIO is next level when it comes to its protection compared to the competition. With the target switch patients being males between 30-35, the thought of “leveling-up” through various scenes of their lives in a Mario-style video game provided a fun yet relevant campaign.