GSK—RCC Branded

Brief:

Refractory Chronic Cough holds people back in their daily lives, now more than ever in a post COVID world. The uncontrollable chaos of cough caused by an uncontrolled nerve—until now. We were asked to convey the sense calm GSK’s new product provides to the nerve, treating RCC at the source instead of just one symptom.

Idea:

Help patients reach “nerve-ana” and reclaim their life, not be being the center of attention but exactly the opposite, free to be themselves again.